Save My Ink Forever

Case Study: Save My Ink Forever

Client: Save My Ink Forever Creative Agency: BOGDANOV Deliverables: Brand Identity, Logo Design, Website, UX/UI Strategy, Messaging Architecture

Immortality in Design: Preserving Legacy Through Ink

At BOGDANOV, we don’t just design brands—we craft cultural bridges. Our partnership with Save My Ink Forever is a bold example of how design can traverse taboos, elevate uncomfortable conversations, and establish emotional connection through visual storytelling.

Save My Ink Forever offers a groundbreaking and deeply personal service: the professional preservation of tattooed skin after a person’s passing. It’s a product that challenges societal norms and demands a brand experience that balances sensitivity with strength, respect with rebellion, and curiosity with reverence.

Branding the Unspoken:

Designing a Visual Identity Around Mortality

One of our first creative hurdles was confronting the stigmas around death and body preservation. We needed to build a brand identity that was not morbid, but meaningful—a dignified celebration of personal legacy.

The Moth and the Message

We anchored the visual language in a symbolic, recognizable, and emotionally charged form: the Death’s-Head Hawkmoth. This creature, long associated with transformation, mystery, and the ephemeral nature of life, serves as an elegant metaphor for tattoo preservation. Rendered with classic ink-style detailing, the moth became the centerpiece of the brand—an emblem of identity, art, and eternity.

Shield & Hourglass

The primary logo, featuring a sleek hourglass enclosed in a shield, carries dual symbolism. The hourglass represents time’s passage and the inevitability of mortality, while the shield reinforces the idea of protection—of guarding one’s legacy. The typography, inspired by old-world headstone carving and tattoo flash aesthetics, ties the entire identity together with bold authority and nostalgic nuance.

UX/UI: A Portal to Understanding

Designing the website experience at SaveMyInk.tattoo required more than aesthetics—it demanded empathy. The user journey had to be intuitive, informative, and emotionally intelligent.

Navigational Simplicity with Emotional Weight

We stripped down the interface to its essentials—no clutter, no confusion. Visitors are greeted with a minimal color palette: black, bone, and white—echoing both tattoo ink and the somber elegance of memorial design. Every scroll reveals spacious layouts, large legible type, and thoughtfully paced content that honors the emotional complexity of the subject matter.

Educational without Overload

The FAQ and preservation process pages are laid out like a conversation—clear headlines, digestible text, and supportive imagery help guide the user without overwhelming them. We wanted the site to feel like a quiet, intelligent guide rather than a hard sell.

Ecommerce Meets Elegy

Integrating the store and contact system into such a sensitive brand meant crafting every call-to-action with surgical precision. “Start Your Preservation” and “Book a Consultation” are prominent, but not aggressive. Buttons are clean, modern, and inviting—designed for confidence and clarity.

The Message Behind the Medium

At its heart, Save My Ink Forever is not just a service—it’s a movement. It speaks to the tattooed individual’s eternal desire to be remembered not by a gravestone, but by the stories on their skin. Our design work supports this mission with every pixel and pen stroke.

It’s not about morbidity. It’s about meaning. It’s not about the end. It’s about what lives on.

Final Thoughts: Branding That Outlives the Body

As designers at BOGDANOV, we often say our job is to “give shape to emotion.” With Save My Ink Forever, we were honored to do just that—to take a revolutionary, emotional concept and make it approachable, memorable, and timeless.

Death may be final, but identity isn’t. Art doesn’t die. It transforms.

Visit the full experience at SaveMyInk.tattoo